Roden Gray: Vancouver City Guide

Located in the heart of downtown Vancouver, where a large amount of tourists come and go, Roden Gray is a local menswear retail shop that aims to create a welcoming shopping experience.

We identified an opportunity with the nature of the shop’s location, where many tourists and city explorers come in and ask for city recommendations alongside with to-do suggestions. So, instead of saying “Welcome to the shop”, we created a city guide, handed to our in-store visitors and said “Welcome to Vancouver”.