Jasper AI: Never Lose Your Voice

To launch Jasper Brand Voice, a new generative AI tool for marketers that writes content in tailored tone of voice styles and brand personalities, we created social campaign where we reimagined famous brand slogans gone wrong to raise awareness of the importance of a brand’s voice.

We put Jasper into the conversation of best-in-class marketing where we gave instantly recognizable slogans from brands like McDonald’s, Nike and Apple, a big twist. With this, we repositioned Jasper AI with a role that inspires marketers to unlock their best ideas.

Awards: 2024 Webby Award Honoree, 2024 IAC Winner: Best B2B Online Campaign