Friends With (Different) Benefits

On June 8th, 2023, we brought best friends together to celebrate the launch of new series, Platonic, with deals for platonic pals around Los Angeles, all day. Friends with (Different) Benefits is a National Best Friends Day event hosted by KCRW and Apple TV+.

We developed a creative direction and overall branding for the activation with assets across social, digital and print. The creative vision was seen across 13 different partner locations and promoted by 8 influencers to bring Angelenos a full day of friendship.