AntiSocial

We repositioned AntiSocial’s social media presence through a series of creative strategy and design explorations and tone of voice practices. Reimagining ourselves as the kids and the adults in the room at the same time, we saw social media as the biggest mass experiment in being human ever.

So why not have fun with it? We introduced a creative reskin of new graffiti styles, typography, design and 3D elements to elevate AntiSocial’s social media guidelines across channels, bringing it closer to our brand character and identity.